Marketing Consulting

JLC Hospitality Consulting is a research & marketing consulting firm focused on the hospitality, travel & tourism industry. We are dedicated to working with owners, managers and marketers to achieve customer awareness, first-time trial and customer satisfaction.

Marketing services include research, direct response marketing, sales planning & training, sales promotions and public relations. The firm has designed and conducted numerous research studies involving:

  • Customers
  • Competition
  • Brand impacts
  • Product improvements
  • Market feasibility
  • Consumer awareness
  • Attitudes & opinions
  • Identity and image

From a solid foundation of research and analysis, the firm guides its clients through the strategic planning process and helps them to formulate business plans, marketing plans and sales action plans. JLC Hospitality Consulting produces major marketing and sales programs to communicate with industry partners, owners, employees and customers.

To diagnose your situation, learn more about our…

Marketing Environment
Marketing Plan

Read Jeff Coy’s two books on hospitality marketing ...

Hitting the Target: Avoid the 5 Biggest Mistakes in Hospitality Marketing
[Table of Contents] :: [Order Form]
How to Produce & Implement a Hotel Marketing Plan
[Table of Contents] :: [Order Form]


Research & Consulting
Strategic Planning
Design Development
Management Consulting
Marketing Consulting
Hospitality Learning Systems
Speeches, Seminars and Workshops

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