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Jeff Coy teaches marketing management for students earning
their masters in management as well as basic and intermediate
selling skills. He designed three courses to integrate with
college curricula and corporate training programs.
IMPROVING BASIC HOSPITALITY SELLING
SKILLS
Series 1
- The Sales Person as a Professional
- Prospect & Customer Identification
- Time & Territory Management
- Sales Maturity, Building Relationships & Motivation
- Techniques of Selling
- Asking Questions
- Making Effective Presentations
- Reaching Agreement and Getting Commitments
IMPROVING INTERMEDIATE HOSPITALITY
SELLING SKILLS
Series 2
- Observing Other People’s Behavior
- Recognizing Different Styles and Personalities
- Determining Your Communication Style
- Learning to Predict Customer Behavior
- Shifting Your Role to Become More Versatile
- Relationship Selling Strategies
- How to Get Different & Difficult People to Say Yes
HOTEL & RESORT MARKETING MANAGEMENT
Series 3
- Getting Ready Your Marketing Team and Schedule
- Tracking Trends
- Analyzing Your Customer
- Competitor Intelligence
- Evaluating Product & Service
- Forecasting Market Performance
- Setting Marketing Objectives & Goals
- Marketing Strategies for Groups, Individuals, Business
& Leisure
- Assigning, Scheduling & Costing Marketing Action
- Figuring a Marketing Budget
- Measuring Marketing Effectiveness
- Presenting Your Marketing Plan for Approval & Funding
Want to schedule a complete course for your employees or
members? Click here
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