Jeff Coy specializes in hotels, resorts,
tourism, waterparks, theme parks, attractions, arenas &
His consulting services include research & analysis,
strategy development, design-development, marketing and management.
He focuses his expertise on Market Research & Analysis,
Economic Feasibility Studies, Impact Analysis, Marketing &
Sales Audits, Operational Reviews, Renovation & Repositioning,
Customer Database Marketing, Product & Service Quality
Evaluations, Customer Satisfaction & Employee Opinion
Surveys, Strategic Marketing Plans, Franchise & Management
Selection, Owner Support Services, Litigation Support and
Speeches & Seminars & Workshops.
Prior to establishing JLC Marketing Associates in 1986 and
JLC Hospitality Consulting in 2000, Jeff was Senior VP of
Marketing for Kahler Hotels Corporation, Director of Marketing
Services for Ramada Inc and Director of Marketing for Carefree
A partial list of clients includes: Boyne Mountain Resort,
MI; The Gulf Hotel, Bahrain; Hotel del Coronado, San Diego
CA; L’Ermitage Hotels, West Hollywood CA; Best Western
International Inc, Phoenix AZ; Choice Hotels International,
Chevy Chase MD; Grupo Sol Melia Hotels, Asia Pacific; Horwath’s
Tourism Solutions International, Singapore and Hilton Inns
Inc, Beverly Hills CA.
Jeff holds a BA from Michigan State University and a Masters
in Public Relations from Boston University. He write frequent
articles for industry publications and authored two marketing
books for the hospitality & travel industry --- “How
to Produce & Implement a Hotel Marketing Plan” and
“Hitting the Target: Avoiding the 5 Biggest Mistakes
in Hospitality Marketing.”
Affiliations include: American Hotel & Lodging Association,
Hospitality Sales & Marketing Association International,
World Waterpark Association and the International Association
of Amusement Parks & Attractions.
Jeff works with a team of consultants
and is affiliated with 160 consultants worldwide through ISHC
--- the International Society of Hospitality Consultants.